Dear Mr. Hughes –
As a fellow Public Relations professional, I was excited to read your recent e-mail to Deadspin on behalf of your client, which you refer to as the "organization overseeing the 2022 World Cup in Qatar." It is not every day that I get the opportunity to witness some of our most difficult work – pitching a defense of companies and organizations that are in a bit of a pickle – in practice. I have to admit, though, that I was a little concerned about your approach. In the spirit of collegiality and the advancement of our profession, I wanted to share some of my thoughts about what you did right and where you could have made different choices.